1. Who We Are

This website is operated by:

Aleksandar-Saša Mihajlov
Trading as IQ Digital
Walkmühlstraße 61a
65195 Wiesbaden
Germany

Email: [email protected]
Website: https://iq-digital.io

IQ Digital is the controller responsible for the personal data described in this Privacy Policy.

This policy applies to the IQ Digital website, contact and booking forms, strategy-call bookings, and related communications.

Patient-acquisition campaigns operated for client clinics are subject to separate privacy information and data-processing arrangements with the relevant clinic.

2. Personal Data We Collect

Depending on how you use the website, we may process:

- Your name

- Your business or clinic name

- Your job title

- Your email address

- Your telephone number

- Information you provide in a contact or booking form

- Your selected appointment date and time

- Communications exchanged by email, SMS, telephone, WhatsApp, or Zoom

- Technical information such as your IP address, browser, device, operating system, referring page, pages visited, and access time

- Cookie preferences and consent records

- Advertising identifiers where you have consented to advertising cookies

Please do not submit patient information, medical records, or health information through our website or booking forms.

3. Why We Process Your Data

We process personal data to:

- Operate, secure, and improve our website

- Respond to enquiries

- Arrange and conduct strategy calls

- Assess whether our services may be suitable for your clinic

- Prepare or perform a service agreement

- Send appointment confirmations and reminders

- Maintain business and accounting records

- Measure advertising performance where consent has been given

- Comply with legal obligations

- Establish, exercise, or defend legal claims

4. Legal Bases

Depending on the circumstances, processing is based on:

- Article 6(1)(b) GDPR: taking steps at your request before entering into a contract or performing a contract

- Article 6(1)(f) GDPR: our legitimate interests in operating a secure website, responding to business enquiries, managing appointments, and communicating with prospective and existing business clients

- Article 6(1)(c) GDPR: compliance with legal obligations

- Article 6(1)(a) GDPR: your consent, particularly for non-essential cookies, Meta Pixel tracking, and optional marketing communications

Where UK data-protection law applies, the corresponding UK GDPR and Privacy and Electronic Communications Regulations provisions apply.

You may withdraw consent at any time without affecting processing that took place before withdrawal.

5. Website Hosting, Forms, Calendar, and CRM

Our website, forms, booking calendar, customer relationship management system, and certain automated communications are provided through HighLevel and LeadConnector services.

When you submit information or book a call, that information may be stored and processed within these systems so that we can manage your enquiry, appointment, and subsequent communications.

HighLevel generally processes this information on our behalf as a service provider and processor. Further information is available at: https://www.gohighlevel.com/privacy-policy

6. Email, SMS, and WhatsApp Communications

We may use your contact details to:

- Confirm your appointment

- Send appointment reminders

- Respond to your enquiry

- Provide information you requested

- Continue a conversation about IQ Digital’s services

Our email services are provided through Google Workspace. SMS and WhatsApp communications may be delivered through LeadConnector, telecommunications providers, and WhatsApp where applicable.

Marketing communications will only be sent where permitted by law. You can ask us to stop marketing communications at any time by replying to the message or emailing [email protected].

7. Zoom Strategy Calls

Strategy calls may be conducted through Zoom. When you join a Zoom call, Zoom may process information such as your name, email address, IP address, device information, and meeting participation data.

IQ Digital does not record strategy calls unless you are informed beforehand and separate permission has been obtained.

Zoom’s privacy information is available at: https://www.zoom.com/en/trust/privacy/privacy-statement/

8. Meta Pixel

With your consent, we use the Meta Pixel to measure advertising performance and understand how visitors interact with our website.

Depending on your browser and how you reached our website, Meta may receive information including:

- Your IP address

- Browser and device information

- The page you visited

- The time of your visit

- Meta advertising identifiers

- Information about actions taken on the website

The Meta Pixel is configured so that advertising consent is revoked by default. Advertising tracking is enabled only after you accept advertising cookies.

Meta may associate this information with your Facebook or Instagram account and use it according to its own privacy policy: https://www.facebook.com/privacy/policy/

You can refuse Meta tracking by selecting Accept Essential or disabling the Advertising category within the cookie settings.

9. Facebook and Instagram Links

Our website contains external links to IQ Digital’s Facebook and Instagram pages.

These are ordinary links, not embedded social-media feeds. No information is transferred to Facebook or Instagram merely because the links appear on our website. If you select a link, you leave our website, and the relevant platform processes your information according to its own policies.

10. Service Providers and Recipients

Personal data may be made available to service providers where necessary, including:

- HighLevel and LeadConnector for website hosting, forms, booking, CRM, and communications

- Google Workspace for email and business-document services

- Zoom for online meetings

- Meta Platforms for advertising measurement after consent

- SMS, telephone, and WhatsApp service providers where those communication methods are used

- Professional advisers such as accountants, legal advisers, or authorities where legally necessary

We do not sell personal data.

11. International Data Transfers

Some service providers may process information in the United States or other countries outside the European Economic Area or the United Kingdom.

Where required, transfers are protected using an applicable adequacy decision, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or another legally recognised transfer mechanism.

Information about individual providers’ safeguards is available through their privacy policies and data-processing agreements.

12. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected.

In particular:

- If no business relationship is established, enquiry and booking information will generally be deleted within six months after the last substantive contact, unless you consent to further communication or a longer period is necessary for legal claims.

- Information relating to clients and contracts is retained for the duration of the relationship and applicable statutory commercial and tax-retention periods.

- Cookie choices are retained for the period stated in our Cookie Policy.

- Consent and opt-out records may be retained for as long as necessary to demonstrate compliance.

- Technical logs are retained only for the period reasonably necessary for website security, error diagnosis, and incident investigation.

13. Mobile Information and Messaging Consent

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information may be shared with subcontractors that provide supporting services, such as customer service and messaging delivery.

Text-messaging originator opt-in data and consent will not be shared with third parties, except for aggregators and providers involved in delivering the messaging service.

14. Your Rights

Subject to the applicable legal requirements, you may have the right to:

- Request access to your personal data

- Request correction of inaccurate information

- Request deletion of your information

- Restrict certain processing

- Object to processing based on legitimate interests

- Object to direct marketing at any time

- Request data portability

- Withdraw consent at any time

- Lodge a complaint with a supervisory authority

To exercise your rights, contact: [email protected]

We may request reasonable information to verify your identity before responding.

15. Supervisory Authority

You have the right to lodge a complaint with a data-protection authority.

The supervisory authority responsible for IQ Digital is:

The Hessian Commissioner for Data Protection and Freedom of Information
Postfach 3163
65021 Wiesbaden
Germany

Telephone: +49 611 1408-0
Email: [email protected]
Website: https://datenschutz.hessen.de/

16. Required Information

You are not legally required to provide information through this website.

However, we need certain contact and booking information to arrange a strategy call, respond to your enquiry, or prepare a service agreement. Without this information, we may be unable to provide the requested service.

17. Automated Decision-Making

We do not use information collected through this website to make solely automated decisions that produce legal or similarly significant effects.

Qualification questions may help us determine the appropriate next step, but final business decisions are not made solely through automated processing.

18. Security

We use reasonable technical and organisational measures intended to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

No internet-based system can be guaranteed to be completely secure. Please avoid sending confidential patient or medical information through the website.

19. Changes to This Policy

We may update this Privacy Policy when our services, providers, or legal obligations change. The current version will always be published on this page with its latest revision date.